Successful restaurants aren’t just another pretty face in the crowd. Many of them don’t make it past their first year. New restaurants generally don’t have three years to prove themselves. In the National Football League (NFL), general managers and coaches recognize that the effectiveness of a draft (the signing of new players coming out of college) isn’t realized for three years. On the liner notes of “ The Very Best of the Eagles,” Don Henley explained the meaning behind their number one song “ New Kid in Town:” We’re basically saying, ‘Look, we know we’re red hot right now but we also know that somebody’s going to come along and replace us–both in music and in love.’ The fleeting, fickle nature of our fascination with newness is so strong that some restaurants actually peak in popularity within a few months after opening, particularly after their first glowing reviews. The phenomenon of newness isn’t solely applicable to restaurants. We seem drawn to the spit, polish and promise of new restaurants in our constant quest for new and different. In our minds, new seems to translate to fresh and exciting. Perhaps indicative of our human need for constant new sources of stimulation and gratification, diners (and restaurant critics) flock to new restaurants like moths to a flame. They will never forget you ’til somebody new comes alongĪs an independent observer of the New Mexico culinary experience, it’s always intrigued me just how fleeting and short-lived the popularity of new restaurants can be. You’re walking away and they’re talking behind you It doesn’t really matter which side you’re on
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